When it comes to online video success, you need to know how to get your video seen by the people who will publicize it further. Here's how to do it:
1. There’s more to success than just views.Brands often tout video views as if they’re the purest metric of success, but that’s just part of the picture. While views are helpful for measuring brand awareness, they are not reliable in directing further action. It’s important to identify your campaign goals and the corresponding metrics:
When selecting whom to hire to oversee your video campaign, choose someone with extensive experience in delivering campaigns, as well as interpreting data. Ask candidates to show you past case studies in which they were able to interpret and capitalize on analytics in real-time that an algorithm would have missed.
There is a saying in video marketing that it never pays to post and pray; if you want your video to be a success, you can’t just hope it gets picked up over the millions already out there. To achieve success, you need to know the relevant metrics, employ analytics and ensure that an expert is overseeing your campaign. With these tips, your video will be poised to achieve online success.
By James G. Brooks
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